luca patrone
Fotografo di moda specializzato in fashion, lifestyle e luxury branding. 
Creo immagini che valorizzano l’identità di brand, prodotti e persone, trasformando ogni scatto in una narrazione visiva autentica, emozionale e distintiva.

Fashion and lifestyle photography for brands that want more than just images. 
Visual direction, editorial campaigns, and high-quality content creation for fashion, jewelry, and luxury products. From photography to film, from product to brand identity — every detail is designed to communicate value and style


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🇮🇹 About
Con sede a Milano, lavoro come fotografo di moda specializzato nella creazione di contenuti visivi per brand fashion, lifestyle e luxury. Il mio approccio unisce precisione estetica, storytelling e attenzione all’identità del marchio: ogni progetto è pensato per valorizzare il prodotto e rafforzare la percezione del brand.
Collaboro con case di moda, designer, agenzie e marchi internazionali che cercano non solo immagini, ma visioni: campagne fotografiche, editoriali, fashion film e contenuti digitali progettati per distinguersi su ogni piattaforma.
Che si tratti di uno shooting in studio o di una produzione on location, il mio lavoro punta a unire estetica, emozione e direzione creativa.
📍 Fotografo di moda a Milano, disponibile per progetti in Italia e all’estero.

🇬🇧 About
Based in Milan, I work as a fashion photographer specializing in visual content for fashion, lifestyle, and luxury brands. My approach blends visual precision, storytelling, and a deep focus on brand identity — every project is designed to elevate the product and enhance brand perception.
I collaborate with fashion houses, designers, agencies, and global brands looking for more than just images: from fashion campaigns to editorials, fashion films, and digital content created to stand out across every platform.
Whether in-studio or on location, my work is rooted in aesthetics, emotion, and strong creative direction.
📍 Fashion photographer in Milan, available for projects in Italy and worldwide.




Fluidvision is our initiative to expand fashion photography and video into the future of technology.
It’s a visual studio that blends traditional shooting with generative content, offering brands a faster, scalable, and highly curated way to create visual campaigns.
We work with AI tools guided by human creative direction—turning brand storytelling into something fluid, flexible, and deeply aligned with identity.

⁠ Watch the 3-minute manifesto →