CONTACTS and bio
Luca Patrone — Photographer & Director
I work in Milan across photography and generative image-making, for fashion, jewellery and luxury brands. Twenty-five years of campaigns, in studio and on location.
Clients include Tod's, Elie Saab Maison, Bugatti Lifestyle, Hublot, Zuhair Murad, Reda, Naf Naf, Mabina Gioielli, Grandi Navi Veloci and Virgin Active. Campaigns, lookbooks, editorials and films, with lighting and set production handled directly.
A growing part of that work is now produced generatively, either in full or alongside a shoot. I founded FluidVision, the studio platform I produce it with, because nothing on the market was built by someone who had spent their career on a set.
Before photography I trained as a management engineer. It is the reason I build my own tools rather than wait for them.
Milan. Available for projects in Italy and internationally.
