Panama Hatters
Brand campaign. Full generative production.
Brand campaign. Full generative production.
Panama Hatters is a Milan-based company producing original Panama hats, designed in Italy and hand-woven in Ecuador from toquilla straw, a craft recognised by UNESCO and sold through luxury hotels, resorts and boutiques worldwide.
The campaign places the collection in the settings its clients actually inhabit: Riviera terraces, a wedding on the coast, a boat at dusk. Generated in full, with the weave and the brim shape of each model held intact.
