Kapsons
Concept campaign. Full generative production.
Concept campaign. Full generative production.
Kapsons is one of northern India's largest fashion retailers: founded in 1989, around twenty-five stores across nineteen cities, and over a hundred international brands including Tommy Hilfiger, Armani Exchange and Puma.
A concept campaign developed for the group, testing whether a single visual language could hold across menswear and womenswear, interiors and landscape, without a production in either location.
