Max Martini Milano
Seasonal campaign, stills and film. Full generative production.
Seasonal campaign, stills and film. Full generative production.
Max Martini Milano is an Italian menswear brand founded in 2009, made with Italian workshops and sold direct through its own e-commerce.
A direct-to-consumer brand needs a volume of campaign imagery that traditional production cannot sustain at that pace. The season was produced generatively: desert, coast, poolside, city, with fit, fabric and colour matched to the actual garments.
